Acceptable Use Policy

1. Why this policy exists

Brightline Digital Solutions LLC publishes content on social media platforms on behalf of clients. Everything we publish is subject to the terms of those platforms, to advertising law, and to our own standards. This policy sets out what we will not do, so that prospective clients can tell before engaging us whether we are a fit.

This policy forms part of our Terms of Service. Breach of it is a material breach of contract and grounds for immediate termination.

2. Industries and offers we decline

We do not accept engagements promoting:

• Adult content, adult services, or escort services.
• Gambling, betting, casino, lottery or trading products presented as games of chance.
• Financial, investment or cryptocurrency offers that guarantee returns, promise specific income, or are not authorised in the markets they target.
• Health, medical, supplement or weight-loss products making claims that are not supported by regulatory approval or competent evidence.
• Multi-level marketing, pyramid schemes and recruitment-led income opportunities.
• Tobacco, vaping, recreational drugs and drug paraphernalia.
• Weapons, ammunition and explosives.
• Counterfeit goods, pirated media, and services for circumventing platform rules.
• Payday lending, debt relief schemes and advance-fee credit repair offers.
• Essay mills, exam-taking services, and other academic dishonesty services.
• Political campaigning, election advertising, and issue advocacy on behalf of candidates, parties or political action committees.

3. Practices we will not carry out

Regardless of the industry, we will not:

• Purchase followers, likes, views, comments, subscribers, shares or reviews from any source.
• Use bots, automation or engagement pods that breach a platform's terms of service.
• Create, operate or coordinate fake accounts, sock puppets or undisclosed astroturfing.
• Fabricate, alter or selectively misrepresent performance data in a report.
• Write or publish fake testimonials, fake case studies, or reviews not written by genuine customers.
• Run undisclosed paid partnerships or influencer content that does not carry the disclosure required by the platform and by applicable advertising rules.
• Publish claims about a client's product that the client cannot substantiate on request.
• Use another party's trademarks, footage, music or photography without a licence or permission.
• Scrape, buy or upload personal data for targeting without a lawful basis and the consent the law requires.
• Operate cloaking, redirect chains, or any technique intended to show reviewers something different from what users see.

4. Content standards

Content we produce or publish on your behalf must not:

• Harass, threaten, defame or incite violence against any person or group.
• Discriminate against or demean people on the basis of race, ethnicity, national origin, religion, disability, age, sex, gender identity or sexual orientation.
• Sexualise minors in any way, or depict minors without verified guardian consent.
• Promote self-harm, disordered eating or dangerous challenges.
• Spread demonstrably false information about health, safety or civic processes.
• Infringe copyright, trademark, privacy or publicity rights.

5. Your obligations as a client

• Everything you supply to us must be yours to use, accurate, and capable of being substantiated.
• You must tell us in writing, before work begins, about any regulatory restriction that applies to your industry, product or claims.
• You must hold every licence, registration or authorisation required to sell what you sell in the markets we will be promoting it in.
• You must comply with the terms of service of every platform on which we publish for you.
• You must not ask us to publish anything you know to be misleading, or to conceal a material fact from an audience.

6. Regulated categories

Some categories are not prohibited but require extra diligence before we accept the work. These include alcohol, financial services, insurance, healthcare providers, legal services, childcare and education, and any product marketed to minors. For these we will ask for proof of licensing, a copy of your compliance rules, and sign-off on claims from your legal or compliance function before publishing.

7. Enforcement

If we identify a breach of this policy, we will raise it with you in writing and, where the breach can be remedied, give you a reasonable opportunity to do so. We may pause publishing in the meantime.

Where a breach cannot be remedied, is repeated, or involves fraud, illegality or a serious risk to a platform account, we may terminate the engagement immediately under section 5.1 of our Terms of Service. Fees for work already performed remain payable and are not refundable in that circumstance.

8. Reporting a concern

If you believe content published by us breaches this policy, a platform's rules or the law, write to [email protected] with the link and a description of the issue. We acknowledge reports within one business day and investigate promptly.

9. Changes to this policy

We may update this policy as platform rules and advertising regulation change. The effective date at the top of this page shows when it last changed. Material changes are notified to active clients by email.

Contact for legal notices

Questions, complaints or formal notices relating to this document should be sent to [email protected] or by post to: